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Rebecca Appleton

Aurelian Sports Announce Sponsorship of the World Pole Sports Championships 2014

Aurelian Sports, the revolutionary fitness and fashion brand behind the Grip-Pole sports pole has been confirmed as the title sponsor of the 2014 World Pole Sports Championships. Held annually each July in London, the World Pole Sports Championships see world-class international athletes from more 30 different countries going for gold in a range of pole sports categories.

Created by the International Pole Sports Federation, the prestigious competition is in the forefront of showcasing of pole sports and athleticism in the world. An exciting new fitness and fashion brand, Aurelian Sports believes pole fitness is one of the best forms of exercise for strength, tone and flexibility. It creates body awareness, develops self-confidence and builds friendships. Aurelian Sports will officially go on sale in May in Australia, United Kingdom and China, ahead of the World Pole Sports Championships. Made of 100% solid brass, the Aurelian Sports Grip-Pole is part of the brand’s performance series for professional athletes, coupling the perfect grip with a smooth slide. Ergonomically designed, the Aurelian Sports Grip-Pole is the only pole on the market that can be adjusted at the top (ceiling) and bottom (floor). CEO Tracey Batenburg says, “We are delighted to be the title sponsor for the World Pole Sports Championships. Aurelian Sports is a member of the International World Pole Sports Federation, and we want to support them as much as possible in developing pole sports into an internationally recognised sport. Pole fitness is no longer just dancing around a pole, rather it’s a serious fitness discipline requiring a high level of skill and commitment.”

The Aurelian Sports philosophy and product line is already winning over sports and dance professionals. It has been endorsed by the winner of last year’s World Pole Sports Championship, Alessandra Marchetti. Marchetti will serve as brand ambassador for Aurelian Sports and will use the Grip-Pole to prepare for competitions. Marchetti is an elite athlete with a number of titles under her belt including European Pole Sports Champion 2012 and 1st place in the Italian Pole Championship 3 years running. She will provide advice and coaching to 2014 title contenders in the run up to the World Championships in July. Miss Marchetti endorses the Grip-Pole from Aurelian Sports because it is the same size as the poles used in the World Pole Sports Championships. She said, “I have been an athlete for 20 years and travel the world teaching pole sports. I recommend Aurelian Sports Grip-Pole because it is 100% solid brass. In comparison to other materials like chrome, polished steel or titanium, brass has the best grip. It has been designed well and looks great at home. I recommend this pole to all pole sports athletes.”

To raise awareness of pole sports in the build up to the World Championship, Aurelian Sports has created a series of technical move cards as part of its title sponsor activities. Each card gives the technical name and common name of each pole position with a photograph of Marchetti demonstrating the move.Aurelian Sports will post a brand new technical move card every week on it’s website and social media channels ahead of the Championships to raise awareness of the technical pole moves used in pole sports. You can also follow Marchetti’s preparations, training schedule and fitness routines before arriving in London this summer on the Aurelian Sports Facebook page. For tickets to the World Pole Sports Championship, visit http://www.polesports.org/. To find out more about Aurelian Sports and its ultra stylish range of fitness and fashion products, visit http://www.aureliansports.com About Aurelian Sports Aurelian Sports is an exciting luxury sports label, combining fitness and fashion.

We believe every woman has the power to look, feel and perform her best. Our products focus on building core strength and flexibility, with a strong focus on pole sport, yoga, Pilates and stretch. Our aim is to inspire women to live their best through active living. Our mission is to develop pole sport into a wider accepted method of fitness. We believe pole fitness is one of the best forms of exercise for strength, tone and flexibility. Contact Issued by Dakota Digital. Please direct press queries to Rebecca Appleton. Email Rebecca@dakotadigital.co.uk or Tel: 01623 428996. ##ENDS##